Cloud backup is no longer a mere convenience—it’s a cornerstone of business continuity, cybersecurity, and data integrity. As we move deeper into 2025, Managed Service Providers (MSPs) must stay ahead of emerging trends to meet client demands, maintain competitive advantages, and mitigate evolving threats. Here are the key trends shaping the future of cloud backup that every MSP should watch.
The Rising Costs of Cloud Storage
The exponential growth of data creation is putting pressure on cloud storage costs. MSPs are facing increasing expenses for storing, transferring, and retrieving client data. To counter this, MSPs need to:
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Optimize storage strategies: Implement tiered storage solutions that separate frequently accessed data from archival data.
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Partner strategically: Work with cost-efficient providers like Wasabi through Probax, which enhances Wasabi’s offerings with intelligent management tools, reporting, and MSP-specific features designed to reduce operational overhead and increase efficiency.
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Educate clients: Help clients understand the value of data lifecycle management to control costs while maintaining accessibility.
The Shift Toward Hybrid Cloud Solutions
Hybrid cloud environments—a mix of on-premises and cloud storage—are becoming increasingly popular for businesses that require flexibility and data sovereignty. MSPs can:
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Offer tailored solutions: Develop backup strategies that align with clients’ hybrid cloud needs, leveraging Probax’s seamless integration with Veeam and Wasabi while adding unique features such as automation, compliance tools, and centralized management.
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Ensure compliance: Use tools and infrastructure that meet regional and industry-specific regulations for hybrid setups.
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Promote scalability: Highlight how hybrid solutions provide a balance between performance and cost-efficiency. Probax MSP Backup supports a wide range of workloads, including physical, virtual, public cloud VMs, and Microsoft 365, ensuring comprehensive protection across hybrid environments.
Increased Focus on Cybersecurity
With ransomware attacks and other cyber threats on the rise, businesses are prioritizing cybersecurity in their backup strategies. In 2025, MSPs must:
- Integrate immutability: Ensure backups cannot be altered or deleted by leveraging Probax’s immutable backup solutions with Veeam and Wasabi.
- Adopt zero-trust architectures: Implement strict access controls and verification protocols through unified platforms.
- Ensure compliance readiness: Probax’s commitment to compliance is strengthened through Drata, an advanced platform for security and compliance automation. Drata continuously monitors Probax’s security controls, streamlining compliance workflows and helping MSPs meet regulatory requirements with ease.
- Educate clients: Provide resources and training on the importance of secure backup practices, emphasizing how compliance measures protect their data and their business.
Sustainability in Cloud Backup
Sustainability is becoming a top priority for clients and cloud providers alike. MSPs can:
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Promote green providers: Wasabi, Veeam, and Probax are all committed to environmentally friendly practices. Wasabi’s energy-efficient data center infrastructure significantly reduces power consumption, and its carbon footprint calculator helps MSPs and clients track and minimize their environmental impact. Try Wasabi’s carbon footprint calculator here. Veeam supports renewable energy initiatives by providing data protection and management solutions to organizations in the renewable energy sector, ensuring reliable IT systems for sustainable energy projects. Probax amplifies these efforts by integrating these technologies into a streamlined, efficient platform for MSPs.
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Optimize resources: Implement energy-efficient backup processes and minimize unnecessary storage through intelligent data management.
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Support corporate social responsibility: Help clients align their backup strategies with their sustainability goals by leveraging Probax’s environmentally conscious backup solutions.
Why Choose the Probax + Veeam + Wasabi Partnership?
The Probax platform leverages the strengths of Veeam’s industry-leading backup tools and Wasabi’s cost-effective cloud storage to create an unmatched solution for MSPs. Here’s why this partnership is ideal for MSPs:
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Enhanced Value: Probax doesn’t just integrate Veeam and Wasabi—it amplifies their capabilities with intelligent automation, advanced reporting, and MSP-specific features designed to simplify workflows and improve service delivery.
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Simplified Management: Probax acts as the central hub, combining Veeam and Wasabi into one seamless solution, saving MSPs time and effort.
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Cost Predictability: With Wasabi’s no-egress fee model and Probax’s efficient management tools, MSPs can deliver scalable and affordable solutions.
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Comprehensive Security: Veeam’s advanced recovery features and immutability are enhanced by Probax’s intuitive platform, ensuring data integrity and ransomware protection.
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Customizable Solutions: Probax enables MSPs to tailor hybrid and cloud-only backup strategies that suit their clients’ needs.
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Green Backup Solutions: Wasabi’s sustainable infrastructure combined with Probax’s efficient processes ensures an environmentally friendly approach to data storage.
Conclusion
As the cloud backup landscape evolves, MSPs must remain agile, informed, and proactive. By leveraging the power of the Probax, Veeam, and Wasabi partnership, MSPs can deliver unparalleled value to their clients while positioning themselves as leaders in the industry. This combination ensures MSPs are equipped to meet the demands of 2025 and beyond.
Ready to embrace the future of cloud backup? Contact Probax today to learn how we can help you adapt to the trends shaping 2025 and beyond.
